a. Sport vision

Football is considered as the most popular sport in the world, with almost 4 billion fans. The fan appeal is growing, with considerable excitement, and the amount of money involved is increasing. For example, France's economic turnover in this sector is around 7.5 billion euros, and it is expected to reach 400 billion euros worldwide by 2021.

As you can see, the football industry is not in a state of crisis. As we studied it before, the NFT sector is also an environment that is still continuing to grow and evolve since its recent appearance. The latter has recently seen a growing marriage with the world of sport, and particularly football, notably via digital trading cards, and the advantage offered by blockchain/NFT technology within them. So, after the NFT boom in the art world earlier this year, the wave has spread to the sports field and has taken off in world football.

The market for trading cards in the form of NFTs has thus multiplied the use value of fanbases, with NFTs being able to take advantage of a double community benefit: the already established community aspect of football team supporters but also that of the growing community of NFT collectors. A tasty mix that makes the appeal of this new technology even more explosive than ever.

Trading cards have a huge fan base, regardless of age. NFT technology allows these fans to come to life in the digital world, with real ownership, but also a more active connection to football clubs: trading, collecting, buying and selling football trading cards is now possible in one click, thanks to NFT technology. This technology also has the advantage of allowing collectors to participate in community voting, thus offering even more interaction with fans, while offering the possibility to reward some of them in a simple and quick way (NFT, token, many other things).

Thus, as part of their development, card collections are evolving towards a new economy supported by new technologies and web assets3: moving from real cards to virtual cards with the possibility to have real ownership and to interact with them thanks to blockchain technology.

It is precisely in this context that our TooneyChain project was created, with the idea of mixing blockchain technology, NFT and football to optimize the immersion of fans and spectators through our future applications.

As part of this, the TooneyChain NFTs will represent the professional players of the biggest teams. Initially, this will correspond to each footballer playing for the 2022 World Cup teams located in Qatar, via our first collection, which will then continue to expand to the world's biggest leagues. In concrete terms, the rarity and authenticity of each card will be guaranteed by the Ethereum blockchain, which allows each player to become a unique and unforgeable NFT. Moreover, in order to stand out from the crowd, TooneyChain intends to skillfully mix the real and the virtual, by relying on its NFT collections, and by giving them a real use within its future GameFi/Watch To Earn application.

In a nutshell, an NFT is a virtual property with an unforgeable authentication certificate. These NFTs can feed a collection and make football even more attractive than it already is thanks to the multiple functionalities of blockchain applications, like the one we aim to build.

As you can see, the days when football fans were mere spectators are over! And TooneyChain intends to be a major player in this change.